Author: Delilah Saxena eCommerce Blog

The Velocity Juice Podcast – Episode 7: The Story of SuperCo, with Tom Mucklow and Tom Carew

Our seventh episode introduces the founders of SuperCo, Tom Mucklow and Tom Carew. During the podcast, both Toms discuss their journey into setting up Superco, and the support they provide Shopify businesses, through expert design, development, and growth services.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

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The Velocity Juice Podcast – Episode 6: The Story of Full Green, with Gem Misa

Our sixth episode introduces Gem Misa, founder of Full Green. During the podcast, Gem discusses her journey into entrepreneurship, setting up two businesses prior to Full Green. She also talks about the future of sustainability, and the importance of digital marketing in growing a digital business.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners with stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

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The Velocity Juice Podcast – Episode 5: The Story of Velocity Group with Rajeev Saxena

Our fifth episode introduces Rajeev Saxena, founder of Velocity Group. During the podcast, he discusses his career, being the third employee of Red Bull, and his vision behind setting up Velocity Group. Velocity Juice was born out of a need to fund scalable amounts towards digital marketing when it comes to scaling a digital business. After all, marketing is proven to be the core reason for online businesses’ success.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

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The Velocity Juice Podcast – Episode 4: The Story of Alphawell Brands with Alexej Pikovsky

Our fourth episode introduces Alexej Pikosvky, founder of Alphawell Brands, a global e-commerce platform for health & wellness brands. In this podcast he discusses his journey into entrepreneurship and building brands within the wellness space.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omni-channel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

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Measuring TV advertising ROI as a business.

How To Measure TV Advertising ROI

TV advertising is a great investment for many businesses and it still plays an essential role within many company’s marketing strategy. Considering that TV generates ‘two to four times greater brand ROI’ than high-growth media channels like social media and short form video, and ‘increases the effectiveness of other media by 25%’, it’s not surprising

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Flicking through TV advertisments.

Is TV Advertising Dead?

Today, there’s a lot of discourse that suggests TV advertising isn’t as popular an advertising medium as it used to due to the shift in people watching less live television and more on streaming platforms such as Netflix, contributing to the narrative that TV advertising is dead. However, the facts are different. As of July

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Metrics.

Key Digital Advertising Metrics To Measure

Digital advertising plays a fundamental role in a business’ marketing strategy, with platforms such as Facebook, Google, and Instagram amongst the most popular platforms for digital advertising. In fact, ‘94% of marketers use Facebook advertising’, with around ‘3 million businesses’ using Facebook for marketing purposes. There are various metrics within digital advertising that you can

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A person types on a computer.

How To Manage Your Ecommerce Inventory

In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses and how do you manage your ecommerce inventory? Inventory management is essential for an ecommerce business to establish how much stock you have, when you need to order more stock to meet demand,

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Person researching on tablet

How To Scale Up Your Ecommerce Business

Scaling your own ecommerce business, or any business for that matter, can be a daunting prospect. However, scaling is an essential step for all businesses, so that your business is able to handle an ‘increase in sales, work, or output in a cost effective manner’. There isn’t a one-size-fits-all method when it comes to scaling,

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A laptop screen with a graph

How To Measure Your Digital Advertising

When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new, with the first online advertisement appearing in 1994. Since then, digital advertising has become a fundamental part of marketing strategy, allowing marketers to become more focused and strategic. It can be a challenge

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