The trusted way to fund your
business

Lock in the capital and confidence to achieve your growth ambitions

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Reviewed: Excellent 4.6 out of 5
As Featured In:

Funding that gives you the confidence to grow your business through our Smart Growth Capital™

Overcome short term hurdles to achieve long term success

Fully flexible

Whether for marketing or inventory, withdraw funds when you need.

Long-term certainty

Peace of mind with a 2 year credit line.
Pay for what you use – no hidden fees.

Fully Informed

Funds plus Insights – Make the right growth decisions with our insights tool.

Overcoming
‍short-term hurdles  
to achieve
‍long-term growth together

Get funded
+

"Juice has been a game-changer for us, providing the flexible funding and support needed to confidently expand into new markets"

Rosie Speight
Co-founder and the MD of Equi London
+

"We got great support from the Juice team to navigate and now we're in a really strong position to grow in the future"

Sam Moseley & Rhys York
Co-founders Grain & Frame
+

"As well as providing funds, the Juice team has given me invaluable guidance on navigating the digital marketing ecosystem."

Katy Cottam
Luna Daily Founder & CEO

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Within 48 hours, secure a customised funding offer designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

We’re building the fresh alternative to funding. The Juice community

We're crafting a vibrant community at Juice, dedicated to empowering ambitious founders with the knowledge to make strategic, well-informed decisions.

From the heart of Soho, you become part of a community

Juice is not just a funding solution, we are a network of founders and experts on a mission to transform you short-term challenges to long-term success

A trusted alternative to equity. We’re empowering ambitious founders to make informed and considered decisions

Collaborative Growth

With you every step of the way. And every step after that.

Ecommerce Expertise

Our team is highly trained, e-commerce is what we know best.

Trusted & Transparent

Our team is dedicated to your long-term success.
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Ideal for your digital business

Based in the UK
Turning over £20k monthly
Digital first

Access the right kind of capital as your business grows

Juice Booster

The most trusted, smart credit line offering unmatched flexibility for your business.
Get funded

Juice Insights

A free tool offering detailed insights into your eCommerce store's profitability.
Get insights

Informed decisions are better decisions: Juice up your growth with added Insights

Get started
Giving SMEs the confidence to grow
Smart Growth Financing
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Copyright 2024 - Juice Ventures Ltd.
Eagle House, 5th Floor,
50 Marshall Street
London, W1F 9BQ

Juice Ventures Ltd is a distributor of Modulr FS Limited, a company registered in England and Wales with company number 09897919, which is authorised and regulated by the Financial Conduct Authority as an Electronic Money Institution (Firm Reference Number: 900573) for the issuance of electronic money and payment services. Your account and related payment services are provided by Modulr FS Limited. Whilst Electronic Money products are not covered by the Financial Services Compensation Scheme (FSCS) your funds will be held in one or more segregated accounts and safeguarded in line with the Electronic Money Regulations 2011 – for more information please see UK Safeguarding Explanation.

Your card is issued by Modulr FS Limited pursuant to a license by Visa Europe. Visa and the Visa brand mark are registered trademarks of Visa Europe Limited

Copyright 2025 - Juice Ventures Ltd. Eagle House, 5th Floor, 50 Marshall Street, London, W1F 9BQ

Transparent, flexible funding in 24 hours

Long-term revolving credit facility. Once approved your credit line is there 24/7 - draw, repay and redraw without needing to reapply.

Find out more

No hidden fees

No equity, no dilution

Smart Growth Capital™ is flexible, data-informed funding that helps UK SMEs grow sustainably, without giving up equity or control.

Juice Flex

Your flexible revolving credit facility.

For UK SMEs that want ongoing access to working capital.

  • Credit limits from £50K–£1M
  • Draw down through your dashboard when you need to
  • Pay interest only on what you use
  • Repay early, no penalties
Apply now

Juice Insights

Real-time insights, smarter lending.

Actionable insights to make informed financing decisions.

  • Cash runway forecast
  • Financial health score
  • Transaction insights
  • Translating core metrics into strategic opportunities
Find out more

Clarity. Confidence. Control.

Most business loans focus on how much you can borrow. Smart Growth CapitalTM focuses on growing sustainably.

Clarity

See your cash flow gaps before they happen with our smart forecasting tools. Know exactly where you stand.

Confidence

Plan your growth with funding that is ready when you are. Secure inventory and other opportunities without hesitation.

Control

Take control of your finances with flexible repayment terms designed for SMEs. Pay as you grow.
Featured in and partnered with:

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Within 48 hours, secure a customised funding offer designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

From the heart of London, you become part of a community

Juice are not just lenders — we're partners in your growth. Every funding decision we make is backed by real people who care about helping UK businesses thrive, not just accessing capital.

Our commitment to you:
‍✓ No jargon - clear, honest communication
✓ Fast decisions
✓ Flexible funding that adapts to your business growth
✓ Free Insights to help you make smarter decisions

Find out more

Frequently asked questions about Juice and UK business loans

This is a form of financial lending where you can withdraw funds, repay, and withdraw again. This enables founders to have more control over their capital and access substantially more than many other lenders in the market.

Unlike a term loan, which you can only access once, a revolving credit facility can be paid and accessed multiple times over a 24-month term. Thus providing you more capital than any other lender in the market.

Eg. a £100k facility which you can drawdown a third each month will provide founder with over £360k of drawdown capital over the first 12 months.

We help digital companies scale faster by offering flexible funding with no equity dilution. Whether you have a subscription, eCommerce, gaming, app-based, affiliate or B2B model. Get in touch to see how we can best support your future growth plans with our flexible funding products (e.g. digital marketing, inventory).

You can apply via our online platform. The first step is to connect us to your marketing data (e.g., Shopify, Facebook, Google), and send over some of your financial documents and spreadsheets (e.g. current balance sheet, profit and loss statement, cashflow forecasts).

Your business will qualify for Juice if you are generating £20,000+ in monthly revenues. It is also recommended that you are spending £10,000+ towards digital marketing. Get in contact today or apply on our platform to see if you are eligible for Juice funds.

The process of getting approved can take no longer than 24 hours. For larger credit facilities, documentation and security arrangements means this might take longer.

Regardless of your ambitions and facility size, we’ll support you through the entire process and get you funded as efficiently and quickly as possible.

Unlock your line of credit

Connect your data securely, see your customised amount, and repayment options before you commit. With Smart Growth Capital™ you get the Insights to plan your next move and the flexible capital to fund it.


No impact to your credit score. No obligation.

Apply for funding
Talk to the team

Your data is secure

No hidden fees

Giving SMEs the confidence to grow
Smart Growth Financing
Juice FlexJuice DetoxJuice Insights
Resources
Growth HubMasterclassesArticlesFAQPress RoomPlaybooksCareers
Partners
Refer someone
Company
About usTerms & ConditionsPrivacy PolicyCookie PolicyComplaints Handling Policy
Copyright 2024 - Juice Ventures Ltd.
Eagle House, 5th Floor,
50 Marshall Street
London, W1F 9BQ

Juice Ventures Ltd is a distributor of Modulr FS Limited, a company registered in England and Wales with company number 09897919, which is authorised and regulated by the Financial Conduct Authority as an Electronic Money Institution (Firm Reference Number: 900573) for the issuance of electronic money and payment services. Your account and related payment services are provided by Modulr FS Limited. Whilst Electronic Money products are not covered by the Financial Services Compensation Scheme (FSCS) your funds will be held in one or more segregated accounts and safeguarded in line with the Electronic Money Regulations 2011 – for more information please see UK Safeguarding Explanation.

Your card is issued by Modulr FS Limited pursuant to a license by Visa Europe. Visa and the Visa brand mark are registered trademarks of Visa Europe Limited

Copyright 2025 - Juice Ventures Ltd. Eagle House, 5th Floor, 50 Marshall Street, London, W1F 9BQ