Juice Blog - eCommerce Insights & Finance

Building Trust in Financial Partnerships: A Guide for Commercial Brokers

July 19, 2023

In today’s rapidly evolving technology sector, commercial brokers face the daunting task of navigating the complex world of tech financing and business growth strategies. As a commercial broker, you have a vital role to play in ensuring that your clients have access to the best funding options available in the market. One way to achieve this is by establishing a robust network of reliable and flexible financial partners. But how can you build trust in these partnerships?

13 Essential Tips to Manage Financial Risks for Your Business

July 9, 2023

Managing financial risk is a crucial aspect of any business. The ability to anticipate and mitigate potential financial pitfalls can be the difference between success and failure. In this Insights post, we share 13 essential tips to help you navigate the complex world of financial risk management.

The Way We Buy Products and How Social Live Shopping is Here to Stay

June 1, 2023

In today’s digital age, the convergence of e-commerce and live-streaming technology has given birth to a new phenomenon: live e-commerce. This innovative approach to online shopping allows businesses to engage with customers in real-time, providing interactive experiences and seamless purchasing opportunities. As a result, it is the fastest-growing trend in e-commerce in the APAC region,

Measuring TV advertising ROI as a business.

How To Measure TV Advertising ROI

October 27, 2022

TV advertising is a great investment for many businesses and it still plays an essential role within many company’s marketing strategy. Considering that TV generates ‘two to four times greater brand ROI’ than high-growth media channels like social media and short form video, and ‘increases the effectiveness of other media by 25%’, it’s not surprising

Is TV Advertising Dead?

October 12, 2022

Today, there’s a lot of discourse that suggests TV advertising isn’t as popular an advertising medium as it used to due to the shift in people watching less live television and more on streaming platforms such as Netflix, contributing to the narrative that TV advertising is dead. However, the facts are different. As of July

Key Digital Advertising Metrics To Measure

September 29, 2022

Digital advertising plays a fundamental role in a business’ marketing strategy, with platforms such as Facebook, Google, and Instagram amongst the most popular platforms for digital advertising. In fact, ‘94% of marketers use Facebook advertising’, with around ‘3 million businesses’ using Facebook for marketing purposes. There are various metrics within digital advertising that you can

How To Manage Your Ecommerce Inventory

September 14, 2022

In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses and how do you manage your ecommerce inventory? Inventory management is essential for an ecommerce business to establish how much stock you have, when you need to order more stock to meet demand,

How To Scale Up Your Ecommerce Business

August 25, 2022

Scaling your own ecommerce business, or any business for that matter, can be a daunting prospect. However, scaling is an essential step for all businesses, so that your business is able to handle an ‘increase in sales, work, or output in a cost effective manner’. There isn’t a one-size-fits-all method when it comes to scaling,

How To Measure Your Digital Advertising

August 16, 2022

When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new, with the first online advertisement appearing in 1994. Since then, digital advertising has become a fundamental part of marketing strategy, allowing marketers to become more focused and strategic. It can be a challenge

How to Measure Customer Lifetime Value

July 26, 2022

Often considered an essential element of understanding your businesses profitability – working out costumer lifetime value (LTV) can offer a benchmark when assigning ad spends and target customer acquisition cost in digital marketing campaigns. Before measuring your customer lifetime it’s important to understand exactly what LTV is. Put simply, customer lifetime value is a metric

Category: Blog eCommerce Blog