Welcome back to our series on mastering Black Friday Cyber Monday (BFCM) for your eCommerce business. In this crucial second instalment, we’ll delve deep into the strategic preparations necessary in the immediate week(s) prior to BFCM. These preparations are the linchpin to a successful BFCM period, ensuring you navigate the surge of sales and customer demands with finesse and precision.
Welcome back to our series on mastering Black Friday Cyber Monday (BFCM) for your eCommerce business. In this crucial second instalment, we’ll delve deep into the strategic preparations necessary in the immediate week(s) prior to BFCM. These preparations are the linchpin to a successful BFCM period, ensuring you navigate the surge of sales and customer demands with finesse and precision.
Welcome back to our series on mastering Black Friday Cyber Monday (BFCM) for your eCommerce business. In this crucial second instalment, we’ll delve deep into the strategic preparations necessary in the immediate week(s) prior to BFCM. These preparations are the linchpin to a successful BFCM period, ensuring you navigate the surge of sales and customer demands with finesse and precision.
As an entrepreneur, you’re probably familiar with the struggle of scaling your business. You need funds to increase inventory, expand marketing efforts, and possibly even launch brand-building strategies like TV ads. But how can you achieve all this without giving away a piece of your company? The answer lies in non-dilutive financing.
In the fast-paced world of ecommerce, staying ahead of the curve is crucial. As an ecommerce business owner, you’re always on the lookout for innovative ways to scale your business, improve customer experience, and streamline operations. One emerging technology that’s making waves in the ecommerce industry is Large Language Models like ChatGPT. These AI models can revolutionize the way you do business. Here’s how:
In today’s digital age, the convergence of e-commerce and live-streaming technology has given birth to a new phenomenon: live e-commerce. This innovative approach to online shopping allows businesses to engage with customers in real-time, providing interactive experiences and seamless purchasing opportunities. As a result, it is the fastest-growing trend in e-commerce in the APAC region, …
The Way We Buy Products and How Social Live Shopping is Here to Stay Read More »
Today, there’s a lot of discourse that suggests TV advertising isn’t as popular an advertising medium as it used to due to the shift in people watching less live television and more on streaming platforms such as Netflix, contributing to the narrative that TV advertising is dead. However, the facts are different. As of July …
Digital advertising plays a fundamental role in a business’ marketing strategy, with platforms such as Facebook, Google, and Instagram amongst the most popular platforms for digital advertising. In fact, ‘94% of marketers use Facebook advertising’, with around ‘3 million businesses’ using Facebook for marketing purposes. There are various metrics within digital advertising that you can …
In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses and how do you manage your ecommerce inventory? Inventory management is essential for an ecommerce business to establish how much stock you have, when you need to order more stock to meet demand, …
Scaling your own ecommerce business, or any business for that matter, can be a daunting prospect. However, scaling is an essential step for all businesses, so that your business is able to handle an ‘increase in sales, work, or output in a cost effective manner’. There isn’t a one-size-fits-all method when it comes to scaling, …
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